Chris Zane isn’t in the business of selling bikes but creating experiences that will make his customers feel good about the product they walk away with.
Chris Zane is in the experience business. Whether it’s selling bikes in his Connecticut store or filling orders for corporate rewards programs, Zane knows a successful business is about more than just selling stuff. He tells people to picture a 7-year-old riding on a two-wheeler for the first time. It’s not just a bicycle to her; it’s the “first real freedom that kid has ever experienced away from the parental grip.”
Preadolescent more here: http://www.inc.com/articles/201105/small-business-success-stories-zanes-cycles.html